10 Psychological Marketing tricks that Works

We will cover all 10 psychological marketing tricks. In the previous part of this post, we saw the following 5 psychological marketing tricks that Works:
1. Priming
2. Decoy effect
3. Reciprocity
4. Social proof
5. Scarcity

Let’s move to the next 5 set of psychological marketing tricks:

Today we’ll be talking about:⁠

1. Anchoring⁠
2. Verbatim effect⁠
3. Clustering⁠
4. Baader-Meinhof phenomenon
5. Loss aversion⁠

and how these can help you grow your business instantly!⁠


In marketing, the use of the anchoring effect takes advantage of a weakness in the human mind that suggests that we do not accept the worth of a choice based on its intrinsic value. Instead, we weigh various deals against each other; we make choices based on comparative values.

Verbatim effect⁠

People prefer to categories meaning-based knowledge rather than how the meaning is portrayed. This means that for content marketers, you can concentrate less on ensuring the specific organization and wording, more on how the content makes users feel.


The predictive marketing version of the segmenting process is clustering. Segmenting is a method of placing clients in groups based on similarities. Clustering is the mechanism in which customers identify similarities so that they can be clustered, and therefore segmented.

Baader-Meinhof phenomenon

The BAADER-MEINHOF phenomenon is the phenomenon in which something that you have heard recently unexpectedly appears to everyone, often referred to as prejudice (or illusion). The phenomenon of BAADER-MEINHOF is the seeming presence in unlikely ways of a newly learned term.

Psychological Marketing tricks

Loss aversion

Loss aversion is a strong psychological theory. People feel losses more deeply than gains are felt. That’s why marketers depend on urgency, the theory of scarcity, and loss aversion to sell goods. Loss aversion can get them to move when they usually stand still.

Psychological Marketing tricks

Thanks for reading, comment below if you want to see more posts like this.

Hope you like this blog ’10 Psychological Marketing tricks that Works: Positive ROI’. Submit your site to a huge network of search engines. Read more informative blogs:


Psychological Marketing Tricks for Beginners

One of the key part of Psychological Marketing is understanding how (and why) people think and act the way⁠ they do.⁠ It’s much harder to create compelling content marketing, for example, if you don’t know why⁠ it would be compelling to your audience in the first place. There are many Psychological Marketing tricks.

Before you jump into the tactical nitty-gritty of marketing, it’s really helpful to understand how people⁠ operate.⁠ Which is essentially what the entire field of psychology attempts to explain. Understanding some key⁠ principles of psychology can take your marketing from good to amazing, all because the right⁠ audience is reading and identifying with it (and most likely converting on it, too).⁠

⁠To help you attract, convince, and convert more people with your marketing, you should know the⁠ following lessons about psychology:⁠

  1. Priming⁠
  2. Reciprocity⁠
  3. Social Proof⁠
  4. Decoy Effect⁠
  5. Scarcity⁠

One key part of being a great marketer is understanding how (and why) people think and act the way they do. Understanding some key principles of psychology can take your marketing from good to amazing. To help you attract, convince, and convert more people with your marketing, you should know the following lessons about psychology.


Priming in marketing is a subconscious reaction to stimuli that influences our conscious decisions to new stimuli. It works by using associations made in our subconscious mind, and are almost always unnoticeable to the subject.

Psychological Marketing Tricks

Decoy Effect

The decoy effect is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated.

Decoy Effect


The reciprocity principle is one of the basic laws or social psychology. It says that in many social situations we pay back what we received from others. In other words, if john does you a favor, you’re likely to return it to him. when give first, without expecting anything in return, it goes a long way in helping to build the like and trust factor.

Social Proof⁠

Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.

Social Proof


Scarcity marketing is a type of marketing technique that’s based on the principle that people want what is difficult to obtain. It includes product, promotion pricing and distribution strategies.


Hope you like this blog ‘Psychological Marketing Tricks for Beginners’ Submit your site to a huge network of search engines. Read more informative blogs here:


Ich denke dein

Ich denke dein

wenn mir der Sonne schimmer

Vom Meere strahlt;

Ich denke dein,

wenn sich des Mondes Flimmer

In Quellen malt.

Ich sehe dich,

wenn auf dem fernen Wege

Der Staub sich hebt,

In tiefer Nacht,

wenn auf dem schmalen Stege

Der Wandrer bebt.

Ich höre dich,

wenn dort mit dumpfem Rauschen

Die Welle steigt.

Im stillen Haine geh’ ich oft zu lauschen,

Wenn alles schweigt.

Ich bin bei dir,

du seist auch noch so ferne,

Du bist mir nah!

Die Sonne sinkt,

bald leuchten mir die Sterne.

O wärst du da!”

English Translation:

I think of you,
when I see the sun’s shimmer
Gleaming from the sea.

I think of you,
when the moon’s glimmer
Is reflected in the springs.

I see you,
when on the distant road

The dust rises,
In deep night,
when on the narrow bridge

The traveler trembles.
I hear you,
when with a dull roar
The wave surges.

In the quiet grove I often go to listen
When all is silent.

I am with you,
however far away you may be,
You are next to me!

Dieses Gedicht ist ein weiteres hervorragendes Beispiel deutscher Kultur. Es gibt Einblick in die deutsche Sprache und ist interessant mit englischer Poesie zu vergleichen. Die deutsche Sprache wird oft stereotypisiert, um hart und aggressiv zu klingen, aber wenn dieses Gedicht in richtigem Deutsch gelesen würde, würde es glatt und beruhigend klingen. Zumindest meines Wissens gibt es auch viel weniger berühmte deutsche Autoren als amerikanische, daher ist es wichtig, bekannte Werke oder dieses Land in ihrer Muttersprache zu betrachten.

In Deutschland werden Gefühle normalerweise nicht in dem Maße ausgedrückt, wie sie hier in den Vereinigten Staaten sind. Zum Beispiel ist in Deutschland das Wort “Liebe” nur einigen wenigen Menschen in ihrem Leben vorbehalten, die niemals verwendet wurden, um leblose Objekte wie Amerikaner zu beschreiben. Davon abgesehen ist das emotional gepackte Gedicht ein wahres Zeugnis der Liebe. Wenn Menschen an Deutschland denken, denken sie oft nur an Bier und Brezeln, obwohl die Kultur so viel mehr beinhaltet, einschließlich schöner Gedichte.



How to publish a Scientific Paper for beginners

Hello, today I would like to share with you my little experience in writing scientific paper. This experience is my greatest pride. Having my touch and my name in the IT world is my dream. I didn’t do graduate studies in web development but in computer science research.

List your business and improve your rankings

During my final studies, my director teacher proposed to write a paper on the work we did, this proposal was magic for me because it was my dream to share my work with the whole world.

We worked 2 months tirelessly and we managed to submit a first paper and guess what, we also done a 2nd one and even better, the 2 papers were accepted. It was incredible and an unforgettable experience for me.

Scientific Paper

1. I’m a student, can I publish ?

– The answer is YES
– Anyone working in IT can contribute to scientific research paper. I did it when I was preparing my master.
– For example, you can use the work done during your graduation internship.

2. When to write a paper ?

When you have something important to share with others
– A new idea
– New data
– An intelligent review of existing work
Mature results
– Research milestone completed
– Can articulate the results :
– Clear problem statement,
– solution,
– and contribution

Add More Traffic

3. What is a research paper ?

A research paper describes an idea !
It is a paper written by professionals, scholars and scientists, who are strongly associated with computer science and information technology in general, which may be a research study.

4. Research paper writing

1. Come up with a question in topic that inspires you
2. Do your research
3. Develop a thesis/outline
4. Write a draft
5. Edit/review

5. Where to Publish ?

– Good for practice
– Good for networking
– Not archival,
– Limited peer-review

– BEWARE! Quality varies a lot
– ACM, IEEE Conferences (Springer)
– Archival
– Peer-reviewed

– Look for top-rated journals (ACM, IEEE, Elsevier, …)
– Publish in the green-listed journals (Danish)

6. Interesting links

call4papercom :
The world’s largest index of call for Papers :
A semantic wiki for Calls For Papers in science and technology fields.
Scientific papers free library :

Are you interested in the scientific contribution ? Have you already done it ?

You liked the post ?
-Tell me your thoughts
-Save for inspiring
-Share with your friends
Thank you

Read more informative blogs here:



Air travel has become a fundamental piece of our lives. The air traffic development is likely to increase at a yearly pace of 5.5%. With such a huge framework and the number of individuals settling on this quicker method of transportation, security concerns become vital. Most people think of only the aircraft when it comes to travel. In any case, for sure it includes a collective and synchronized working of the air activities, aviation authority, groups, air terminals, and climate and security administrations. To have a more intensive glance at the tragic reality of Aircraft crashes, the accompanying comprises of different various insights on plane smashed between 2010 – 2020.

            We have collected the data form for Aircraft crashed during 2010-2020. And analyzed the data to find the major cause of the crashed. While analyzing the data we take under consideration theses parameters. Accident, Incident, Hijacking, Criminal occurrence (sabotage, shoot down), other occurrence (ground fire, sabotage)

We found that most of the planes crashed by Accident and hull loss. So we mainly focus on the accidental crashes of planes in this report and polices in order to prevent the accidents.

In order to find the causes of the plane crash we have to analyses the data so that we could come to any conclusion. We take data of plane crashed during 2010 – 2020. With help of that we found the causes of crashes the dates of crashes. Total number of crashes per year and in whole time cycle. We found that the plane crashes are due to following reasons

A = Accident
I = Incident
H = Hijacking
C = Criminal occurrence (sabotage, shoot down)
O= other occurrence (ground fire, sabotage)

But till now we were not able to find the major cause of crashes so we interpretate  the data and found that the crashes due to hijacking, criminal occurrence and other occurrence like ground fires , sabotage are very less as compare to crashes due to accidents with hull loss and incidents.

The accidents in the planes could happen because of many reasons. So we have analyses  data in order to find main problems of accidents and after reading many plane crash accidents reports we come to find some major problems that causes accidents. The major problems found are:

  • Equipment Failure/Malfunction
  • Human Error
  • Mid-air Collisions
  • Pilot Error
  • Weather

Imperfections in airplane can be brought about by design flaw, manufacturer flaw, or wear and tear from use. In spite of the fact that investigations are performed on the plane when flights, mishaps despite everything result from defective gear and failing parts. From mechanics and ground group to airline attendants and air traffic controllers, these experts all assume a significant job in the upkeep and safe activity of the airplane. The Government Flying Organization (FAA) takes a gander at the preparation every individual has gotten, the tender loving care that was given before the flight removed, and the correspondence that exists before aviation authority, the ground group, and the pilot to decide whether human mistake added to the reason for the mishap. Mid-air crashes are less common than different kinds of flying mishaps, most of the planes use the most up to date innovation for its aviation authority framework. Also, carriers are required to have TCAS II crash shirking frameworks, which distinguish possible impacts with other transponder-prepared airplane and encourage pilots to climb or make a plunge reaction. At the point when these gadgets glitch or are overlooked, mishaps can happen. Pilots are liable for the protected transportation of their travelers. On occasion, once in a while, pilots neglect to consent to legitimate strategies in the activity of an airplane. Unexpected climate, for example, disordered wind, freezing ice climate, rainstorms and lightning, and that’s only the tip of the iceberg, can influence both little and huge planes. Before planes can fly in frosty climate, they are de-frosted, and all planes are required to have forward-looking radar wind-shear finders installed.

Prevention of Aircrafts Accidents

Our analysis is centered on deciding and breaking down the conditions of the mishap, flight capability of the aircrew, association of the flight.

Measure to forestall mishap rate from expanding are created by administrators because of an examination concentrated on exercises and reasons for them. Anticipation ought to essentially concentrate on training and instruction of the aircrew, care for the avionics hardware, and specialized help to air traffic, authoritative and control issues just as the field of care for the work power and so on. Nonetheless, prevention ought to demonstrate wasteful if not completed on a premise of arranging and consistent quality. As its generous part is comprised of the investigations of air mishaps, the administrator is subject to utilize all the specialized apparatuses of target control for the most part flight information recorders, magneto phone tapes and so forth.

The instruments must be held in flawless specialized status and follow advancement in time. A few aircrafts may discover it monetarily too requesting, however ventures into counteraction are not implied as cash through out of the window. It tends to be said without a doubt that any air mishap is substantially more costly than the expenses of the preventive measures.

Air mishap is only from time to time an aftereffect of a solitary reason. It is ordinary for them to start from a blend of variables. It is the collation of these occasions, which will in the long run bring about air mishap. Accordingly, by anticipation of mishaps is implied ideal recognition and end of the causes before it develops into an occasion.

Interview of a Pilot

The hero pilot who safely landed his crippled jet on New York’s Hudson River has told how he felt “calm on the outside, turmoil on the inside”.

Captain Chesley “Sully” Sullenberger guided the US Airways Airbus 320 – with 154 passengers onboard – to a perfect emergency splash landing when its engines cut out after apparently hitting a flock of geese.

Speaking after getting a standing ovation during the Super Bowl in Tampa, Florida, the cool-headed 58-year-old described the drama as “shocking” and “surreal”.

In a brief interview he told US TV: “It was very quiet as we worked, my co-pilot and I. We were a team. But to have zero thrust coming out of those engines was shocking… the silence.”

Asked how he felt as the jet glided towards the water, veteran flyer Sullenberger – who is desperate to play down his heroics – admitted: “Calm on the outside, turmoil inside.”

Flight 1549 lost power in both engines after the bird strike on take-off from New York’s LaGuardia Airport on January 15 and he made the split-second decision to ditch in the icy water to save crashing into the city.

His proud wife Lorrie revealed they have been flooded with fan mail. She said: “It allows both of us to express emotion about it all. We both sit there and cry.”

All passengers and crew members were plucked to safety unhurt – with the brave dad of two wading waist-deep in water to check the aisles before being rescued last.

President Barack Obama gave him VIP seats at his inauguration, while Virgin boss Richard Branson has offered him a top job.

Last night it emerged Capt Sullenberger had asked his home library in Danville, California, to waive fees for an overdue book – after it sank with the plane.

For more informative articles like this


Diagnosis And Vaccine Of Dengue Virus


Aedes aegypti, the mosquito’s immune system, uses its own immunity to suppress various viruses, some of which cause disease in humans. To date, the properties of the immune system have been mainly studied in the fruit Drosophila melanogaster, which appears to use different defense mechanisms in various viral infections, along with defense mechanisms that interfere with RNA entry. Egyptian mosquitoes, with high gene expression and interfering with RNA is a genetic analysis that demonstrates their response to dengue virus infection in various parts of the body.The effect of mosquito bites on the viral infection of the body. An important role of the toll pathway in controlling dengue virus resistance, through the regulation of the host response to infection and to assess the efficacy of many tollway-related strains. The natural mosquito microbiota plays a role in resolving dengue virus infection, perhaps through the awakening phase of the long immune system.

The dramatic global expansion of Aedes albopictus over the past three decades has raised public health concerns, as it is a potential vector of many arthropod-burn viruses (arboviruses), including the most prevalent arbovascular pathogen in humans, the dengue virus .Egypt is considered the primary Dengue Virus vector and has been repeatedly discriminated against as a driving force in the emergence of dengue worldwide. Whether albopictus contributes to Dengue Virus transmission and a better understanding of its vector status may increase dengue surveillance and prevention.The previous dengue epidemic and compared its Dengue Virus vector efficiency. Observations from “natural experiments” suggest that, despite favorable conditions, Aedes albopictus. Shows that albopictus is higher than Aedes albopictus. Never experienced a certain explosive dengue epidemic with severe cases of Egyptian disease. Results of meta-analyzes of experimental laboratory studies by Aedes albopictus. Although albopictus is susceptible to Dengue Virus midgut infection, the rate of virus spread from midgut to other tissues is significantly lower in Aedes albopictus. For both indicators of vector potentials, the Aedes albopictus is relatively increased as a result of some generations of mosquito colonization. Albopictus susceptibility, which may be an important aspect of the literature Aedes albopictus compared to Ab. Our results conclude that albopictus plays very little role. Dengue Virus helps in transmissions, at least due to differences in host preferences and low vector capacity. Recent examples of rapid arboviral optimization for alternative mosquito vectors, however, call for our findings to be carefully extrapolated. Vector positioning is a dynamic process that may change in future epidemiological pathways. Autophagy is a cellular response against stresses that involve infection with viruses and bacteria. Dengue virus stimulates the autophagic process in various infected cell lines displayed by increased dot formation and LC3-II formation.DV2-induced autophagy enhances extra- and extracellular virus tires, suggesting that autophagy promotes viral replication in infected cells.[1 Furthermore, our data suggest that ATG5 proteins are required to maintain DV2-induced autophagy.

Dengue virus infections cause dengue fever, dengue hemorrhagic fever and dengue shock syndrome, the pathogens of which are not clearly understood.Dengue virus infection ratio is reversible and induces unstable immune activation of cytokine overexpression, and infection of endothelial cells and hepatocytes causes apoptosis and aging of these cells. Coagulation and fibrinolysis systems can also be activated after dengue virus infection. We propose a new hypothesis for immunopathogenesis for dengue virus infection. Abnormal immune response weakens the immune response to cleavage viruses, but cytokines also have supernatural consequences that affect monocytes, endothelial cells, and hepatocytes. Platelets are destroyed by cross-reactive anti-platelet autoantibodies. Dengue-virus-induced vasculopathy and coagulopathy should be involved in the pathogenesis of bleeding, and an imbalance between clotting and fibrinolysis activation increases the likelihood of severe bleeding. Hemostasis is maintained as long as there are disturbances of coagulation and fibrinolysis. Increased production of anti-platelet or anti-endothelial cell autoantibodies, as well as elevated levels, plays a key role in the production. Capillary leakage is triggered by dengue virus or by antibodies to its antigens. It may be immuno-pathogenesis for specific features of clinical, pathological and epidemiological observations in dengue virus infection.


Dengue is usually diagnosed on the basis of medically reported symptoms and physical examination; This is especially true in local areas. However, early disease is difficult to distinguish from other viral infections. The diagnosis depends on both fever and subsequent outcomes: nausea and vomiting, rash, generalized pain, low white blood cell count, positive tourniquet test, or warning signs for anyone (see table) in local life. Is. Area. Severe signs usually precede the onset of severe dengue. The Tornicate test, which is especially useful in settings where laboratory tests are not readily available, uses a five-minute blood pressure cuff between diastolic and systolic pressure, to calculate any abdominal bleeding. Later; The high number makes the probability of a dengue diagnosis greater than 10 to 20 per 1 inch 2 (6.25 cm2).

Diagnosis should be considered in people with fever for two weeks in the tropics or subtropics. Dengue fever and chikungunya are difficult to detect, a common viral infection that shares many symptoms and dengue in parts of the world. Screening is often done to exclude other conditions that can cause symptoms such as malaria, leptospirosis, viral haemorrhagic fever, typhoid fever, meningococcal disease, measles, and influenza. Zika fever also has dengue-like symptoms.

The first change in laboratory findings is the low white blood cell count, which occurs after low platelets and metabolic acidosis. Moderate levels of aminotransferase from the liver are usually associated with low platelets and white blood cells. In severe disease, plasma leakage causes hemoconcentration (as indicated by increased hematocrit) and hypoembuminemia. Physical examination may detect large, pleural effusions or ascites, but fluid exposure on ultrasound can help in early detection of dengue shock syndrome. Ultrasound use is limited due to the lack of availability in many settings. Dengue shock syndrome occurs when the pulse pressure falls to 20 mm Hg and the peripheral vascular collapse. Vascular vascular collapse in children is determined by delayed capillary refill, rapid heart rate, or severe cold. Warning signs are an important factor for early detection of a serious disease, with weak evidence for any specific clinical or laboratory marker.


The ideal DENV vaccine is free from significant reactivity, induces a level of protection against infection in any of the four viruses, and provides lifelong protection. Weak immune responses below levels of protection over time are not acceptable in the face of severe consequences observed during secondary DENV infections. In developing countries with local health resources, vaccines with limited health resources should have fewer or no repeat vaccinations. It is possible to achieve this with existing vaccine candidates and vaccine technologies, and two key aspects of DENV immunobiology are useful. First, protection is largely mediated by neutralizing antibodies that can be effectively induced by living and non-living vaccines. Since infection with live attenuated or non-living virus vaccines usually induces fewer antibodies than a wild-type virus infection, at least two doses of vaccine are required to treat the infection. The latter can be driven higher. Wild type DENV. If this goal can be achieved in the short term, additional booster vaccines may not be needed years later, as wild-type DENV infection provides lifelong protection. However, in areas where natural infections cannot recover, the need for an additional booster vaccine should be considered. Therefore, an ideal DENV vaccine may be administered between 3 and 6 months intervals between doses given in two doses, or it may be a non-living virus vaccine such as an inactivated amount. Virus, Subviral Particle, Vaccine or Vaccine. DNA vaccine is given in multiple doses to induce high levels of chronic antibodies that develop after wild-type DENV infection.

Winning viruses can be produced economically and are at the forefront of the DENV vaccine effort. DENV vaccines are live, infected in humans with 103 infectious units. Wild-type viruses, at least in non-human chronicles, occur in 73. Therefore, a single 100 ml of Vero cell culture can receive approximately 1 million doses of vaccine for a single DENV serotype. A non-living vaccine is proven to be as immune and economically beneficial as a live virus. However, if this can be achieved, such a vaccine would be a useful immunogen.

Efforts to develop the DENV vaccine have focused mainly on live attenuated virus vaccines, inactivated virus vaccines and subunit virus vaccines. The success of live yellow fever 17D and vaccines and JEV and TBEV inactivated vaccines provides clear guidance for the development of a successful dengue vaccine. Vaccines need to be combined into a single vaccine to develop the need for four dengue vaccines to prevent the development of ADE, DHF and DSS.


Dengue is the second most common mosquito-borne disease affecting humans. Dengue can be diagnosed with a wide range of neurological symptoms – 0 · 5–21% of hospitalized dengue patients depending on the clinical setting. In addition, dengue has been found to cause gue d% infiltration with a disease such as encephalitis. Neurological complications include dengue encephalopathy (eg, liver failure or metabolic disorders), encephalitis (due to direct virus invasion), nervous muscle problems syndrome or temporary muscle dysfunction), and neuro-ophthalmic involvement. Is. However, overlap of these categories is possible. After traveling to and from local countries, dengue should be considered in patients with fever and severe neurological manifestations.

 Although the pace of vaccine development has recently increased, the challenges facing acceptable vaccine development and distribution in local areas are still significant. Little is known about the efficacy of replication interventions between components of the Little Attractive Tetravalent Vaccine, especially in the context of vaccinations with variable levels of pre-existing immunity. Furthermore, no definite correlates of protection have been identified, although safety is believed to play an important role in neutralizing antibodies. Before conducting large-scale vaccine testing in local areas, there must be infrastructure and methods to determine not only the efficacy of the vaccine, but also the safety and immunity of dengue-exposed and dengue-naive vaccines, including adults and children. These types of tests require revaluation of the WHO classification system for dengue disease, which is more rigorous in the assignment of case definitions and uses definitions that are difficult to complete in 100 first-rate referral clinics. WHO has documented guidelines for dengue vaccine evaluation and is preparing additional guidelines. Affordable vaccine manufacturing and distribution capabilities are constantly changing, especially in the global and not the local, as companies move to vaccinate their countries. This type of local structure helps to provide vaccine to those who need it most, but it is mainly based on innovative financing schemes in countries with economies of scale. In the long run, however, the development of safe and effective dengue vaccine is progressing at an unprecedented rate, mainly due to the availability of Vero cells for the use and manufacture of reverse genetics, with a high potential for vaccine development and implementation challenges.


Can We Use Tomatoes For The Treatment Of Cancer?

Lycopene is a pigment mainly responsible for the red color from red fruits of ripe tomatoes and tomatoes products. It has attracted attention because of its natural and physicochemical properties, especially related to its effects as a natural antioxidant. Although it lacks the activity of pro vitamin A, lycopene exhibits a constant physical elimination rate with singlet oxygen nearly twice as much as β-carotene. This makes its presence in the food of the great seed. Lycopene in fresh tomatoes fruits occurs basically in the whole process. The main causes of the destruction of tomatoes during processing are isomerization and oxidation. Isomerization converts all isomers into co-isomers due to the added energy and results in a stable, rich channel. Determining the level of lycopene isomerization during the preparation will provide an estimate of the potential health benefits of a tomato-based diet. Hot reactions (blurring, backlash, and freezing processes) often cause a certain loss of lycopene in a tomato-based diet. Heat induces isomerization of all transfer forms to CIS. The cos-isomers increase with temperature and time of operation. Generally, aqueous and powdered tomatoes have strong lycopene content unless carefully processed and immediately placed in a hermetically sealed and inert state for storage. The large increase in is-isomers with simultaneous decrease of the transverse isomers can be seen in the tomato samples of water using various dehydration methods. Frozen and heat-fed foods show good lycopene stability throughout their normal shelf life. Lycopene bioavailability (absorption) can be influenced by many factors. The bioavailability of cis-isomers in food is much higher than that of most of the isomers. Lycopene bioavailability in tomato-based products is higher than new untreated tomatoes. The composition and composition of the diet also contributes to the bioavailability of lycopene and may affect the release of lycopene from the tomato matrix. More details on lycopene bioavailability, however, are needed. The pharmacokinetic characteristics of lycopene remain poorly understood. Consumer demand for healthy food products offers the opportunity to develop lycopene-rich foods as new active foods, as well as food grade and pharmaceutical grade lycopene as new food products. The industrial scale, the process of purifying lycopene and the self-cleaning environment with minimal loss of bioactivities are highly desirable in the food, feed, pharmaceutical and pharmaceutical industries. High quality lycopene products that meet food safety regulations will provide potential benefits to the food industry.


Tomatoes (Lycopersicon secretum), often described as a vegetable, are adapted to a variety of culinary uses whether in fresh salad form or as a puree in gravies, stew, and soups of various world cultures. Tomatoes contain 5.7% dry matter; low concentration of vitamin C, pro vitamin A, and minerals (especially potassium) compared to other important fruit types.

Lycopene, products made from tomatoes and other fruits. It is one of the most potent antioxidants among edible carotenoids. Eating tomato and tomato products containing lycopene has been shown to be associated with a reduced risk of chronic diseases, such as cancer and heart disease. Serum and lycopene levels have been found to be associated with an increased incidence of many types of cancer, including breast cancer and prostate cancer. In this article we show the possible ways to synthesize lycopene and discuss current understanding of its role in human health and disease prevention.

Role of Lycopene in the treatment of Cancer:

Lycopene has a role in reducing the risk of prostate cancer. Preliminary studies show that lycopene works in unique, potent ways to cooperate in reducing the proliferation of normal and cancerous epithelial cells, reducing DNA damage, and improving oxidative stress. Epidemiologic data often support an association between eating tomato-based foods and lower risk of prostate cancer. The unchanged association may be caused by lycopene although this may not be released yet. Even two weekly distributions of a rich source of bioavailable lycopene, such as tomato sauce, were associated with a significantly lower risk of prostate cancer. While the opportunity is one of the most anticipated to respond to consistent encounters with tomato-based products, which complement the other variables, especially foods, they cannot be categorized as another explanation. Of particular concern is that the rich diet of lycopene serves as an indicator of a diet rich in vegetables and fruits that can reduce the risk of prostate cancer through other phytochemicals. An important historical study is provided by β-carotene, in which quantitative evidence based on questionnaires and blood levels have suggested benefit for various cancers, particularly lung cancer, but recent β-carotene supplementation trials have not confirmed this benefit. In retrospect it seems difficult, if not impossible to separate the β-carotene intake from that of the general pattern of diet high in fruits and vegetables. In contrast, this is not the case with lycopene. Other carotenoids in the prostate tissue are highly correlated, but lycopene content does not appear to be related to the expression of other carotenoids. In a Health Professionals Follow-Up study and a Seventh – day Adventist study, tomato-based products and lycopene were associated with lower prostate cancer risk, but fruits and vegetables, individually and collectively, and other carotenoids were not associated with Prostate cancer risk. These results are in line with findings from other studies that vegetarian consumption and normal fruit size are not associated with prostate cancer incidence. It is very difficult to distinguish certain effects of lycopene from those of other compounds that can be beneficial to tomatoes; however, based on the similarity of the effects of plasma lycopene precursors with the risk of cervical cancer risk, a complex gene may be expected to have similar bioavailability characteristics such as lycopene. Therefore, in relation to practical recommendations, the information available is interpreted cautiously as supporting the potential benefit of increased use of tomatoes and tomato-based products. Presenting a specific effect on lycopene or a specific soma of this carotenoid may require a lot of research. More research by epidemiologists, clinical researchers, cancer scientists and nutrition scientists is underway, and answers to many questions about tomatoes, lycopene, and prostate cancer should already be in place.

The natural activities of carotenoids such as β-carotene are generally related to their ability to produce Vitamin A within the body. Since lycopene lacks the structure of the β-ionone ring, it cannot formulate the effects of Vitamin A. Its in humans and therefore was described as a non-Vitamin A.

Among non-functional mechanisms, the anticarcinogenic effects of lycopene have been suggested to be caused by the regulation of gap-junction interaction in mouse gray membrane fibroblast cell. Lycopene is defined as hypothesized to suppress carcinogen-induced phosphorylation regulatory proteins in the G0 – G1 cell cycle phase. Astorg and colleagues suggested that the mutation of the lycopene-inducing liver enzyme, cytochrome P450 2E1, was a defense mechanism against carcinogen-induced preneoplastic lesions. Preliminary evidence in vitro also reveals that lycopene suppresses cellular growth initiated by growth factors such as insulin, which are potent ingredients, in various cancer cell lines. The regulation of extrathymic differentiation T-cell was suggested to be a mechanism to suppress mammary cell growth by lycopene treatment in retired SHN mice. Lycopene has also been shown to function as a hypocholesterolemic agent by inhibiting HMG – CoA (3-hydroxy-3-methylglutaryl- coenzyme A) reductase.lycopene modulated by carcinogenesis and atherogeneis by protecting cellular biomolecules, including lipids , lipids, lipids, lipids, lipids, lipids, proteins and DNA. In healthy human subjects, lycopene- or tomato-free diet resulted in lycopene loss and increased lipid oxidation, while supplementation with lycopene for 1 week increased serum lycopene levels and decreased oxidation levels of lipids, proteins, lipoproteins and DNA. Patients for Prostate cancer were found to have low lycopene levels and high levels of oxidation of serum lipids and proteins.

Increasing oxidative pressure has impacted on chronic disease patients. Foods made from tomatoes and tomato products containing lycopene have been associated with a reduced risk of diseases such as cancer and cardiovascular diseases (CVDs) in many studies. Tomatoes account for 85% of the use of lycopene in the American diet, and are an important part of the Mediterranean diet, best known for its cardiovascular health and adverse effects. Folate, ascorbic acid and α-tocopherol. Most of these tomato products can work with the owner to provide the benefit of protection against oxidative stress, through various strategies including antioxidant action. Although 90% of lycopene in food sources is found in the gland, in the whole composition, human tissues (especially the liver, adrenal, adipose tissue, testes and the prostate) contain mainly cis-isomers.

Cellular and molecular studies have shown that lycopene is one of the most potent antioxidants and was suggested to protect carcinogenesis and atherogenesis by protecting key biomolecules such as DNA, proteins, lipids and low-density lipoproteins.

The beneficial effects of high intake of tomatoes and tomato products on the risk of certain chronic diseases have been highlighted in numerous epidemiological studies, suggesting that lycopene (a major carotenoid in tomatoes) is a micronutrient with significant health benefits. Over the last few years, we have gained more insights into the metabolism of lycopene and the environmental effects of lycopene outgrowth. In particular, the formation and study of β-carotene oxygenase has shown that this enzyme can affect the signaling activity of pro vitamin and non-pro vitamin A. This raised the important question whether the effect of lycopene on various cellular functions and the signaling pathways of action are a result of actions specific lycopene or its derivatives. Several reports, including ours, support the view that the biological functions of lycopene can be regulated by apo-10′-lycopenoids. Further research is clearly needed to identify and characterize the metabolites of additional lycopene and their biological functions, which will provide insights into the processes that underlie the effects of lycopene on humans.

The most common carotenoids in human plasma include β-carotene, α-carotene, β-cryptoxanthin, lutein, zeaxanthin and lycopene. These 6 major carotenoids account for 7070% of all carotenoids identified in human plasma and tissues. Great efforts have been made to identify its natural and gymnastic properties. Related to β-carotene, while the metabolism of β-carotene has been widely studied, its absorption, transport, metabolism, and lycopene functions remain unexplained. Over the last few years, we have gained more insight into the biological effects of lycopene and its availability, apo-lycopenoids, lycopene derivatives, formed when the carbon artery is shortened. Recordings of lycopene in a long string of double bonds by autooxidation, radical-mediated oxidation, and singlet oxygen are documented; however the value of such products remains poorly understood. Recently, the observation and study of β-carotene 9 ′, 10′-oxygenase has shown that this enzyme may affect the basic decomposition of both pro vitamin and non-pro vitamin A carotenoids to form apo-10′-carotenoids including apo -10′- lycopenoates from lycopene. Importantly, these metabolites have specific and nonspecific biological properties in vitro and in vivo systems. In this review, it will be highlighted the metabolic mechanism of lycopene and the possible biological actions of lycopene metabolites.

As access to information becomes easier forever, patients are more aware and educated about the subject than ever before. The role of antioxidants including carotenoids in all this has been a matter of great interest for some time. Lycopene, a carotenoid that gives tomatoes and other fruits and vegetables its red color, has been particularly enthusiastic about its role in liver cancer.

In the first half of the twentieth century the public became more educated about health problems. This comes with increased awareness of the incidence of prostate cancer in humans and, consequently, an increased interest in what lifestyle changes can help to prevent this common disease. Prostate cancer mortality rates vary by location but are strongly associated with fat and diet-related factors.

A long list of diets has been associated with Prostate cancer development including fat, certain acids, soy, calcium, various vegetables, lycopene and Vitamins E, selenium, vitamin C and zinc. It was an analysis of data from the Health Professionals Follow Up (HPFU) study that first revealed the potential association between lycopene intake and prostate cancer risk. Not surprisingly, this has led to a greater interest in the recommendation of lycopene containing grocery stores as a standard part of a healthy diet.

There were 2 basic study designs, one based on dietary intake and those based on plasma or serum lycopene measures. Nutrition studies were re-administered (case control), in which pre-meal recall of men with Prostate cancer compared with a control or non-Prostate cancer comparison group, or cohort, in the diet was assessed in men without cancer and followed by prostate cancer detection. of another. Dietary studies may be based on either tomato or tomato product or measure the absorption of lycopene based on a dietary supplement containing lycopene.

Eating Tomato products is also associated with a reduced risk of many other cancer sites, particularly lung and abdominal injuries. However, claiming the safe association of lycopene or tomato products is problematic, since these results are completely limited in diet-based case studies, and, in particular, it is not clear whether this benefit can be distinguished from the potential benefit of total fruits and vegetables. In addition, there are virtually no prospective studies or studies designed for serum. Therefore, while further research is warranted, it is premature to claim the unique benefits of tomato products, not to mention lycopene.

Lycopene is a member of the natural pigment group known as carotenoids. Carotenoids are synthesized by both plants and microorganisms and are widely found in the surrounding environment, providing, for example, many flower colors, fruits and vegetables. Animals cannot add carotenoids and rely on the absorption of their source of these molecules. In plants the main function of this family is to use it as a bright light color and protect the cells from photo-oxidative damage during the photosynthesis process. In humans, carotenoids have an edible role; primarily that of beta-carotene, which acts as a source of vitamins A. Until recently little emphasis was placed on the importance of lycopene as a diet. While beta-carotene is orange and responsible for carrots color, for example, lycopene gives red color to tomatoes and other fruits such as guava, watermelon, pink grapefruit and papaya. In Western countries 85% or more of the diet lycopene comes from tomato and tomato products.

So far, more than 600 carotenoids have been described and as a family that share some common aesthetic features. These include the anterior and posterior junctions attached to the polyisoprenoid structure. Lycopene itself is an acrylic and water-soluble carotenoid and is known to have 13 double bonds that are structured precisely. Lack of a beta ionone ring that leaves lycopene with no activity of provitamin A. Double-stranded compounds allow lycopene and in fact all carotenoids are able to isomerize and consequently many combinations of cis and trans isomers are possible. The most thermodynamically stable preparation is the all-absorbing preparation and is the lycopene isomer most commonly found in raw foods. However, cooking or other types of food preparation may induce isomerization leading to increased levels of cis-isomers, especially 5-cis.6 In biology, light absorption, manifestations of energy or chemical reactions are thought to be may result in isomeric interconversion.


It can be concluded that a moderate amount of whole-based supplementation of tomato soup, tomato puree, tomato paste, tomato juice or other tomato juice, consumed in dietary fat, such as olive oil or avocado, results in increased carotenoids of plasma, especially lycopene. The recommended daily intake of lycopene is 35 mg which can be obtained by eating two glasses of tomato juice or by combining tomato products. These foods may contain chemo preventive and chemotherapeutic agents. However, until further research establishes the important health benefits of single-lycopene care, in humans, the conclusion can be deduced that the use of naturally occurring fruits and vegetables, especially tomato-derived products containing lycopene, should be promoted, having a positive impact on health and disease.

It is possible that lycopene represents only a good marker of vegetarian and fruit intake and that people who consume large quantities of fruits and vegetables tend to be more health conscious and the antagonist can avoid high risk cancer behavior anyway. On the other hand, those health-conscious people have the opportunity to seek ‘cervical cancer screening’ and be diagnosed with the disease. It is also important to note that foods rich in lycopene are not linked to vegetarian diets, such as ketchup, pizza and tomato sauce and therefore may be viewed as an alternative to vegetarian diets. Further studies should use dietary questionnaire information and information on nutrients that directly affect lycopene.

Across all carotenoids, beta-carotene has been extensively investigated, particularly in relation to the decreased risk of smoking-related cancer. It is important to note, however, that two additional beta-carotene tests actually appear to lead to an increased risk of lung cancer. The results of this study serve to warn that fruits and vegetables contain a biologically active range and that selecting one of the dietary supplements should be a carefully made decision based on good scientific data.

Over the past several years, two lines of evidence have supported the role of lycopene in the prevention of certain malignant diseases, especially prostate cancer. First, the essential antioxidant properties of lycopene have been established. Second, numerous epidemiological studies have suggested that people with lycopene who take too much lycopene, especially tomato products, have lower risk of prostate cancer. However, the relationship between tomato or lycopene production and the risk of prostate cancer, during rehabilitation, remains controversial, since not all studies support it. Results from epidemiological studies will be summarized here, and the factors that may contribute to this unrelated appearance will be considered.


Management And Prevention Of Heart Failure

There is no doubt that the prognosis of heart failure patients remains poor, even in the realm of the development of a myriad of effective pharmacological and no pharmacological interventions. This is illustrated by the title of a paper on the prognosis of syndrome: “more malignant than cancer”. Any doctor treating heart failure patients will confirm that life expectancy in heart failure patients is reduced and that sudden cardiac death is a major cause of death, that (acute) worsening of CHF occurs quite often, leading to frequent hospitalizations and that quality of life in these patients is impaired considerably. Although information on the natural history of a disease is relevant to illustrate its burden for health care and society at large, prognostication in individual patients plays a crucial role in daily clinical practice. After the diagnosis (and possible a etiology) of heart failure has been established, a doctor will estimate an individual patient’s probability of developing clinically relevant prognostic outcomes for example, a 5 year survival probability. Such estimates are based on patient’s characteristics, including age, comorbidity, severity and cause of heart failure that are known to influence prognosis. This information together with the anticipated, preferably evidence-based, effect of possible therapeutic interventions and patient preferences is instrumental in the decision which therapeutic measures should be taken. Importantly, this implies precise enough predictions of the future, a difficult task; the more since, apart from survival, other prognostic outcomes are of interest in heart failure, including hospitalizations and quality of life. Moreover, and understandably, practicing physician seems reluctant to communicate quantitative prognostic information explicitly (for example “your probability of surviving the next 5 years is 40 %”) to their patients. There are an increasing number of studies on identifying prognostic factors and quantifying their predictive potential. The recent development of prognostic scores, enabling physicians to estimate an individual’s probability of developing relevant complications as a function of the level of a limited number of prognostic factors, may be helpful.

Management of Heart Failure

The major goals of treatment in heart failure are (1) to improve prognosis and reduce mortality and (2) to alleviate symptoms and reduce morbidity by reversing or slowing the cardiac and peripheral dysfunction. For in hospital patients, in addition to the above goal, other goals of therapy are (1) to reduce the length of stay and subsequent readmission (2) to prevent organ system damage (3) to appropriately manage the comorbidities that may contribute to poor prognosis.

In Patient Management of Heart Failure

It is advised to admit the patient in telemetry bed or in ICU and the treatment is based on the following points.

  • Monitor oxygen, whether PaO2 < 60% or SaO2 < 90%
  • Provide noninvasive positive pressure ventilation in the few cases with respiratory distress for respiratory support to avoid subsequent intubation.
  • Use the following pharmacological agents depending on the precipitating factors and symptoms/signs for congestion:
  1. Diuretics (thiazides, loop diuretics and potassium sparing) (to reduce the edema by the reduction of blood volume and venous pressure) and salt restriction (to reduce fluid retention) in patients with current or previous heart failure symptoms and reduced left ventricular ejection fraction for symptomatic relief.
  2. Angiotensin converting enzyme inhibitors or angiotensin blockers for neuro hormonal modification, vasodilation and improvement in LVEF
  3. Beta-adrenergic for neuro hormonal modification, improvement in symptoms and LVEF, survival benefit and control of ventricular rate.
  4. Aldosterone antagonists, as an adjunct to other drugs for additive diuresis, heart failure symptoms control, and improved heart rate variability decreased ventricular arrhythmias, reduction in cardiac workload, improved LVEF and an increase in survival.
  5. Digoxin, which can lead to a small increase in cardiac output, improvement in heart failure symptoms and a decreased rate of heart failure hospitalization.
  6. Anticoagulants, if applicable, to decrease the risk of thromboembolism.
  7. Inotropic agents restore organ perfusion and reduce congestion in patients with heart failure with reduced ejection fraction, so as to increase in cardiac output and reduce neuro-humoral activation.
  8. Some other agents have been described under clinical trial.
Lifetime risk of heart failure

The incidence figures from Framingham heart study and Rotterdam study have been used to provide estimates of life time risk of developing heart failure. The overall chance, which a 40 years old person develops a heart failure in the rest of his/her life is 21%. This chance is appreciably high (28%) in hypertensive persons (systolic pressure >160m Hg and diastolic pressure >100mm Hg). Normotensive persons have a lifetime heart failure risk of 13%.

Prevention of Heart Failure

The predominant causes of heart failure are coronary artery and hypertension, prevention of the onset of hypertension and coronary artery is the key to reducing the burden of heart failure. Given the high prevalence of hypertension in western societies, the impact of antihypertensive treatment may well be larger than that of adequate treatment of acute coronary syndrome. Patients at a high risk of developing heart failure, whether or not already having structural heart disease (such as left ventricular hypertrophy or a symptomatic left ventricular systolic dysfunction), benefit from the treatment. Asymptomatic left ventricular systolic dysfunction predisposes to the occurrence of heart failure. During the 3 year follow up of 2017 participants randomized to placebo in the SOLVD prevention study (asymptomatic left ventricular dysfunction, ejection fraction ≤ 35%), 334 (15.8%) participants died, 640 (30.2%) developed heart failure and 273 (12.9%) were admitted for heart failure. In patients with asymptomatic left ventricular systolic dysfunction following myocardial infarction, both ACE inhibitors and β-blockers reduce the risk of heart failure. The SOLVD prevention study demonstrated that ACE inhibition in patients with asymptomatic left ventricular systolic dysfunction (but no recent myocardial infarction) reduces the occurrence of heart failure. The effect on morality was not significant, leading the authors to conclude”…there may be only a small difference in morality between asymptomatic patients treated preventively and those treated with careful follow-up and initiation of therapy if heart failure develops.

The introduction of neurohormonal markers (especially B-type natriuretic peptide) and portable ultrasound machines (offering the possibility of simultaneously screening for left ventricular systolic dysfunction abdominal aortic aneurysms) appears to make screening more feasible. It is conceivable that screening of persons at increased risk of having asymptomatic left ventricular systolic dysfunction may be cost effective. As long prospective studies to determine if screening for asymptomatic left ventricular systolic dysfunction improves prognosis or lacking, screening cannot be recommended however.


Heart Failure

In addition to medical advances, the management of heart failure, often manifested as a disease, has been a challenge for health care providers. This is reflected in a relatively high attribute rate and the increased mortality associated with heart failure. In this review article, we first provide an overview of the types of pathogenesis and diagnosis of heart failure including the important role of exercise in determining the severity of heart failure, the efficacy of medical strategy and the mortality / death of heart failure. Ways to control quality to prevent the rising prices of heart failure readings. We are also trying to determine the published and undergoing clinical trials of heart failure in an effort to evaluate standard and alternative therapies, including genetic and genetic remedies, to reduce morbidity and mortality. We consider this review to provide an overview of heart failure in terms of epidemiology, management and documentation of general readers, as well as physicians / hospitalists.

Heart failure is a disease with signs and symptoms caused by the cardiac dysfunction resulting in decreased durability. Heart failure is a complex pathophysiologic condition in which, for the tissue requirements, the supply of blood and nutrients is not enough. This disorder arises as a result of antecedent cardiovascular disease including atherosclerosis, cardiomyopathy, myocarditis, congenital malformations or the volvuli disorder. Heart failure (HF) is a clinical disorder that arises due to the structural and functional imperfections in the myocardium, when then consequently results in the disability of ventricular filling or blood ejection. The most common/general cause for heart failure is the decreased function of left ventricular myocardium. Although, the improper functioning of the pericardium, myocardium, endocardium, heart valves or vessels alone or in conjunction is also related to heart failure. The major pathogenic mechanism that leads to heart failure are the enhanced hemodynamic working, ischemia-associated dysfunction, ventricular remolding, excessive neurohormonal activation, not proper myocyte calcium cycling, insufficient penetrability of extracellular matrix and some of the genetic changes. Results of the epidemiological studies reveal that there are 50 million people with doubtful or confirmed heart failure in Europe and neighboring countries. European society of cardiology (ESC) hired a working group on heart failure, which published the guiding’s for diagnosis in 1995 which was then updated in 2001 recommended minimum necessities for the investigation of the doubtful heart failure. Cardiovascular disorders like heart failure are considered to be the major causes of high death rate and toxicity in western countries. Heart failure develops as a result of the cardiac disorder and is revealed clinically by the emergence of signs and symptoms which are produced by the complex circulatory and neurohormonal responses to the improper heart function. this disorder may occur as the end result of threats caused by number of disorders including hypertension, valvular impairments, alcohol misuse or viral infection. The presence and seriousness of heart failure can be estimated by questionnaires, physical and radiography examination and by other measures of ventricular function and exercise capability. All these modes, however, have the major restrictions which used alone not involving other aspects. The earliest clinical demonstration of hidden genetic cause of heart failure is ventricular remodeling. It is stated that, “in 2003, heart failure contributed to over 280,000 deaths and accounted for 17.8 billion health care dollars”. The insights provided by Echo Doppler Cardiographs, nuclear studies or cardiac catheterization related to systolic and diastolic function of heart not determining presence or absence of heart failure, it comes to know that abnormal functions may or may not be concerned with risk of heart failure.

Classification of Heart Failure

There are some criteria for the classification of heart failure.

On the basis of location of deficit, heart failure can be classified into

(i) Left ventricular (ii) Right ventricular  (iii) Biventricular

On the basis of onset’s time heart failure if subdivided as

(i) Acute heart failure      (ii) Chronic heart failure

On the basis of functional status of heart, clinical studies have categorized the two major types being

  • Heart failure with preserved ejection fraction (HFpEF)
  • Heart failure with reduced ejection fraction (HFrEF)

The patients with HFpEF, specifically the females and older adults, ejection fraction is generally more than 50%; volume of left ventricular cavity is usually normal, but the left ventricular wall is thickened and rigid; hence, the ration of left ventricular mass to end diastolic volume is high. It is further characterized as “borderline heart failure” if the ejection fluid stays between 41% and 49% and “improved heart failure if ejection fluid is more than 40%.


In patients being affected with HFrEF, the left ventricular cavity is usually expanded and the ration of left ventricular mass to end diastolic volume may be either the usual or decreased. It is found that “at cellular level, both cardiomyocyte diameter and myofibrils volume are higher in HFPEF than in HFrEF”.

The New York heart association (NYHA) functional classification reveals 4fucntional categories:

  • Class I: Limitations to physical activity does not caused by heart failure and symptoms are also not caused by usual physical activity.
  • Class II: Slight limitations are caused to physical activity by heart failure, patients/victims feel ease while rest, but in that case the usual physical activity results in the symptoms of heart failure.
  • Class III: Heart failure causes indicated restrictions of physical activity; patients feel comfortable during rest but less than the usual activity is able to cause symptoms of heart failure.
  • Class IV: physical activity can’t be carried out by the patients without the symptoms of heart failure and symptoms can be revealed when at rest.

The American College of Cardiology/ American Heart Association (ACC/AHA) staging system describes the following four stages of Heart disorder.

Heart failure is a complex disease and has thus far been a major cause of morbidity and mortality in developing and developed countries. Different classifications based on clinical prospective are present as well as classifications based on the location of damaged area are present. Conventional standard treatment was successful in early stages of heart failure. Advanced stages of heart failure require hospitalization and require strong implementation of one of a variety of approaches and quality measures to reduce re-admissions. In addition to proper case management, health care professionals also need to provide accurate and complete medical codes for procedures and diagnostic to help hospitals get maximum reimbursement for services provided to such patients.


Hyperglycemic In Pregnancy

There are a lot of conditions that cause hyperglycemia but the most common all around the word is diabetes mellits. In US diabetes affect over 8 percent in hyperglycemia blood glucose level increase due to low level of insulin in the body or may be the less use of insulin by the body cell for the functioning usually pancreas after meal release insulin that we use for the functioning of body so a blood glucose level remain in normal range but in this case it does not occur normal. There are two types of diabities. Type 1 Damage cell that release insulin but in diabetes Type 2 Pancreas release insuliune but does not aloe cell to use their functioning. Gestational is also type of diabetes but it occur only in pregnant women. Test use for testing hyperglycemia by pricking the figure to test blood sugar level this is done by a putting drop of blood on glucose meter then it measure blood glucose level another test that are use for testing level of glucose are random blood glucose blood test, fasting blood glucose test , oral glucose tolerance test ,glycohemoglobin A1c.Common symptoms include hunger,headache,trouble with thinking , blurred version etc. But long time hyperglycemia can damage our tissue and organs and it also effect over immunity system and it also led to cancer hyperthrodism. Mostly medical treatment is not affected for patient so patient do regular exercise,balnce diet,and working but some medicine that use thiazolidinedines with use of insulin and pioglutazone with combination of patient lifestyle and also take sulphonylurea but mostly in diabetes case 1 Patient need insulin to take regularly and in diabetes Type 2 patient does not need insulin at regulate interval because they use other medicine also. The patient that hospitalized Hba1c is important for basal incline dose if patient take insulin before surgery then for lifetime he have to take insulin for the prevention of hyperglycemia. Mostly the cause of hyperglycemia is stress, over rate, diabetes and unhealthy diet, due to inactive, having surgery are being use steroids and not getting required amount of insulin or maybe use expire insulin.There are two types of hyperglycemia on the bases of diabities Type 1 and Type 2 Like fasting hyperglycemia its occur when you are not eating or drinking after eight hour glucose level rises to 130mg and the second one is postprandial are after meal hyperglycemia,its occur after two hours of eating in this case show blood glucose of level 180 mg and the diabetic ketoasidisos it occur when the deficiency of insulin in over body when your glucose does not enter for energy so for getting energy your body getting breakdown fats it’s called ketones but its produce toxic acid its expel it urine but when it present in excess or store in your its led to harmful condition like coma and heart attack so for cure hyperglycemia patient do regular exercise and having balance diet that contain insulin.

Hyperglycemia is derived from medical world which means increase in blood sugar level then normal level of glucose. Hyperglycemia also means low level of insulin generating in body or less use of insulin by body cell for getting of energy in form of for body functioning. Hyperglycemia is more common in people having diabities. Normal level of glucose is stay below 180 mg but above this led to high glucose level it’s become dangerous for us and patient needs to proper medication and the patient which are hospitalize for general surgery also led to increase glucose level in their blood. In some cases insulin treatment led to low blood glucose level below then 0mg that is called hypoglycemia that is also dangerous and cause nervous disorder and people loose their ability to think they become unconscious and in some cases maybe go into coma Types of hyperglycemia: There are different types of hyperglycemia on the bases of different diabities Type 1 and diabetes Type 2;

Fasting Hyperglycemia:

This is occur when you are not eating or drinking after 8 hour then your blood glucose level rises to more than 130mg.

After Meal Hyperglycemia:

This happen after 2 hours when you eat your meal and your glucose level are 180mg.Sudden rises are fall in glucose level affects you’re nervous and blood vessel.

Postprandial Hyperglycemia:

For maintain of normal glucose involve concentration endogenous glucose protection and its proper utilization for the body functioning. Usually glucose getting from three main sources;

  1. Digestion of dietary carbon hydrated that’s leads to intestinal absorption
  2. Glyccogenolysis
  3. Glyconeogenesis
  4. Glucose move to different cell through metabolic path ways it undergo glycol sis to form private are maybe stored has glycogen
  5. By liver and kidney it may be released in circulation, glucose-6-phosphate enzyme necessary for release of glucose in circulation. Which lead to reduce to utilization of glucose in peripheral tissues due to decrease concentration insulin in plasma.

6. 20.8 percent million person in Unites State having hyperglycemia due to diabities for those born in 2 thousand having 35 per chance of diabitied.Current population is percent.Insuline dosing inaccuries occur due to error in carbohydrate estimation

7.Diabities Type 1 leads to hyperglycemia when beta destroy then its leds to depends on insulin in place a having burden on health service and family.Beacause due to heavy dose of insulin rises the level of glucose

  1. But diabities patient does depend on exogenous insulin and also not ketosis prone
  2. Postprandial Hyperglycemia find in those people who receive active treatment and when metabolic control and occur.
  3. Oxidatic stress, endothelial dysfunction, nuclear factor activation and inflammations.

Causes of Hyperglycemia:

It occur due to less production of insulin by the pancreatic cell or unused of insulin for their normal functioning for getting energy by glucose that use foe working different function.

1.But in diabities Type 1 it damage he insulin secreting cal then it does nor secrete he insulin so its led to hyperglycemia and it in diabities Type2 it does not allow the bod to use insulin either it is present.

  1. In pregnant women diabities develop called gestational diabities
  2. Noramally after meal pancreas call secrete insulin that use has a fuel for body funtioing.GH secretion in habited by hyper glycemia. Effect of insulin GH secretion induced hyperglycemia.
  1. Level of hypothalamic increase by hyperglycemia and I cause change in plasma glucose level. By GH response to GRH by hyperglycemia stimulated hypothalamic.mRna due to this change.

5.Hyperglycemia also led to ketoacidiosis.The people those have asthma they have make use of nose spray for their breathing its led to more level of sugar in there that led to hyperglycemia. Not only has the glucose leveled that hyperglycemia there are such other medical conditions that cause it such as;

  1. Pancrease inflammation
  2. Pancreatic cancer
  3. over active thyroid gland (Hyperthyroidism)
  4. Elevated blood cortical level (Cushing syndrome)
  5. Tumor that secrete hormones like pheochromacytoma leads to hyperglycemia
  6. Body stress like heart attack, stroke, and trauma cause hyperglycemia
  7. Certain medication can elevate body glucose level like beta cell blockers, oral contraceptives, prednisone, estrogens, pheonothiazines and glucagon etc
  8. In Diabetic ketoasidisos too much glucose and not enough insulin in blood stream because plumed such people do not have auto senses, such people do not have glucose due to this brains function stop that cause coma
  9. More chance in patient of myocardial infarction due to ST segment elevator on function of cardiac and coronary perfusion
  10. Pateint age above 75 years include total of 137 STEMI patients where enrolled
  11. Due to hyperglycemia result in hyperparathyroidism in this there is excessive secretion of parathyroid haromone.It have three types. Tertiary, secondary, primary hyperparathyroidism. To cure it necessary to initially addressed hyperglycemia because it’s led to decrease calcium level in bones.
  12. People that are hospitalize that effective to hyperglycemia the causes are: Surgery or stress of physical illness.
  13. Not take of diabities medicine, in balance intake of nutrition.

14. Given liquid through a feeding tube.

  1. Lack of exercise or lack of move around, after discharge from the hospital more disability
  2. Slower healing of wound
  3. More infections, sweet soft drink and consumption of sucrose lets to happened hyperglycemia
  4. In diabities Type 2 both islet dysfunction and peripheral insulin present which cause hyperglycemia, Hypropia produce by transitory hyperglycemia.
  5. Antipsychotic medication increase rate of cause hyperglycemia that is more insulin depended, it is also found in patient in taking quetiapine and risperidone.
  6. Patient with schizephorexi cause insulin sensivity decreases it. It is not depend on medication,atypicat medications that increase insulin resistant effects on serotonin receptors and weight gain due to over use of insulin , family diabities all these cause hyperglycemia.
  7. Cause of hyperglycemia in adult due to failure in adjusts antidiabelic drugs to decrease oral intake and use of sliding scale insulin regimens.
  8. Oral diabetic medication, steroids, having surgery or being inactive.