What is ecosystem? Mediation of people, organizations or goods from ecosystems dedicated to specific products. The ecosystem of books, anything in the news, scientific papers, plastic arts, music, film, sports, etc. can be distinguished, but so is the media ecosystem for fashion, luxury goods, cosmetics, automobiles. Diet, medications, etc. So the media ecosystem can be defined as, ‘The media ecosystem is a term used to describe the relationship between weblogs and traditional journalism’. Malaysia media ecosystem is growing rapidly.
While expanding our limits up to country level like media ecosystem for a country then we must understand the media infrastructure of the country. So, what is media infrastructure. According to the world bank Working media infrastructure is the foundation for the rest of the media sector. This does not mean that it is the host of advanced broadcast or other media systems. Powerful media sectors are also present, at least in developed countries; In fact, in some developing countries that do not have traditional telecommunication infrastructure, cell phone infrastructure has allowed people to ‘quickly’ reach the information age.
Infrastructure is not limited to the traditional media components of broadcasting and printing; These include transportation systems (for distributing printing materials), telecommunication systems (which are rapidly changing with the transmission and cable to become the backbone of the digital information age), cable and other networks, radio towers, financial infrastructure and even social. Organizations such as literacy and communication culture in a country. Malaysia media ecosystem is growing rapidly.
The population of Malaysia is represented by several ethnic groups in the country. According to the 2010 census, Malaysia has a population of 28,334,000, including non-citizens, making it the 42nd most populous country in the world.  Of these, 5.72 million live in eastern Malaysia and 22.5 million in peninsular Malaysia. The population distribution is unequal, with 79% of its citizens concentrated in Peninsular Malaysia, covering 131,598 square kilometers (50,810.27 sq mi) and 40% of Malaysia’s total area.
As of 2017, Malaysia’s population is growing at a rate of 1.94% per year. Further data is given below:
|GDP (PPP) per capita||38th||$32,501|
|Human Development Index||61st||0.804|
|Corruption Perceptions Index||55th||49|
|World Press Freedom Index||145th||47.41|
|Number of Internet users||29th||24,572,446 users|
|Ease of Doing Business||12th||Unknown|
Malaysia media ecosystem is growing rapidly and Malaysia prevalent media
Mass media in Malaysia includes web-based media such as television, radio, newspapers and bloggers. Many media companies are either directly owned by the Malaysian government (e.g. Barnama) or owned by parts of the Barisan Nasional Alliance that formed the government as of May 2018 (e.g. Media Prima Group, which is owned by United Malaysia).
Prevalent media for Malaysia is also listed below
4. Web-based media such as bloggers.
Number of Broadcast TV, Radio stations in Malaysia
Television broadcasts in Malaysia are provided by the federal government and related private broadcasters. The Government is committed to provide digital television to every household in Malaysia by the end of 2015 under the Ministry of Communications and Multimedia (KKMM) and the DTV (Digital Terrestrial Television) project, which is part of the Malaysian Communications and Malaysian Communications and National Agenda. Maintained by the Multimedia Commission (MCMC). Radio or air broadcast channels in Malaysia are following
1Free-to-air broadcast channels
1. Radio Televisyen Malaysia (Govt.)
2. Media Prima
3. Alhijrah Media Corporation
4. Pertubuhan Berita Nasional Malaysia (Govt.)
6. Awesome Media Network Berhad
Some television channels available in Malaysia are following
1. Satellite television
3. Internet Video Streaming / OTT Platform
4. Other television stations
Internet, mobile communication infrastructure availability in Malaysia
Infrastructure for internet and mobile communication is well established in Malaysia. And new advancements are made in this field some are following
1. The entry of fixed lines is constantly falling as the mobile segment continues to expand and dominate the market.
2. The fixed-line market is expected to gradually decline to 2024 over the next five years
3. The Malaysian data center market has seen strong growth recently
4. The slow growth in broadband access is projected until 2024 for the next five years
5. The Malaysian government aims to launch its national fiber connectivity plan in 2019
6. 5G is expected to be widely used in Malaysia by 2022-2023
7. Malaysia has seen a boom in mobile broadband penetration over the past six years
Key governmental media policies in Malaysia
Malaysia has formulated a new digital government strategy to replace public service delivery by 2020.
• (MAMPU) Public Sector ICT Strategic Plan 2016-2020 outlines the key objectives of digital, data, cloud and cyber security.
• Digital services are designed to meet the needs of customers. Mampoo said the government would increase the engagement of citizens in building services.
• Over the next two years, it will build a platform for citizens to respond to policies and government services, Mampoo said. It also works with developer associations to build services.
• Rather than being structured around government agencies, the services are grouped around key moments in the lives of citizens and are available from a single government portal.
• Some services are provided only digitally, and citizens obtain IDs to access online services. The government wants to allow online payment by 2020 with 19 agencies offering mobile payments.
Digital divide and disparity in Malaysia
The digital divide in Malaysia refers to the gap between people who have access to certain technologies within the country of Malaysia. Broadband penetration rate for the entire country was measured at 67.2%, averaged.
Growth and emerging trends in media
Top 4 digital transformation in media are following
1. Commercials galore
2. Marketing takes a new turn—toward AI and machine learning
3. Multichannel is everywhere
4. Demand for mobile data will rise
Diversity in media in Malaysia
Citizen journalism brings diversity to the media in Malaysia. From exhibitions to social movements, environmental disasters and humanitarian crises, civil society is recording videos, taking photographs, reporting and sharing information that sometimes even professional journalists do not have access to. Malaysia media ecosystem is growing rapidly
Government control and monitoring – state owned media
Mass media in Malaysia includes web-based media such as television, radio, newspapers and bloggers. Many media companies are either directly owned by the Malaysian government (e.g. Barnama) or owned by parts of the Barisan Nasional Alliance that formed the government as of May 2018 (e.g. Media Prima Group, which is owned by United Malaysia). Malaysia was ranked 141 out of 178 countries in the Press Freedom Index by Reporters Without Borders in 2010 and 122 out of 179 countries in 2012.
Media business models and platforms
Common Business models in Malaysia
E-commerce Distribution Models
1. Direct to Consumer (DTC)
2. General or Niche E-commerce Website
3. E-commerce Marketplace
E-commerce Fulfilment Models
1. Drop ship Supplier to Customer
2. Direct Manufacturer to Customer
3. Retailer to Customer
4. Offline-to-Online (O2O)
Malaysia media ecosystem is growing rapidly and conclusion
Since 1970 Malaysia’s economy has shifted from one to another based on raw material exports (rubber and tin), making it the strongest, most diverse and fastest growing in Southeast Asia. Specially in the media race it has grown speedily and have now a strong media network as it can be clearly seen that media play very important part in building society while supporting the economics of the country.
Malaysia is a very developed country with excellent infrastructure related to the media and media growth has be enhancing rapidly during the last decay. More and more people are getting able to get use of the media service and get benefit. As this trend is growing speedily there must be some restrictions in order to maintain the balance and keep all things in order. So govt of Malaysia take serious interest for keeping all the things in order so some stick regulations have been applied to the media ecosystem.
Like freedom to speech. But with all this new advancement in this field in Malaysia, the future of the media ecosystem seems quite bright. Father many media plates form are available mean ways to spread news and information. So, we can conclude that Malaysia has well established media ecosystem.
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